44th Annual WMBA

Real Estate Finance


April 16-17, 2018

Session Descriptions

Breakout Session
11:00 am-12:00 pm
Eric Jackson, Optimal Blue

Leverage The Power Of Social Media
While Lowering Risk & Protecting Your Reputation
Today’s loan officers find social media as an important business development tool.  However, many lenders are concerned with the financial and reputational risks that come with the heightened regulatory scrutiny around their social media activity.  Join our session to learn how Optimal Blue’s Social Media Compliance solution can help to protect your business while you fully leverage this exciting growth opportunity

12:30-1:30 pm
Tom Farley, Director of Marketing, Fairway Cares
Bio Link

Tom Farley will speak about his experiences growing up with his brother, the late actor and comedian Chris Farley. He will also talk about how he created The Chris Farley Foundation and his effective use of humor to talk about the serious subject matter of substance abuse. You cannot separate humor from a Farley. However, more than humor, success came to both Tom and Chris because of one other key ingredient – their Wisconsin DNA. Tom connects success to a unique ability to communicate with humor, and tapping into his deep Wisconsin roots.
Breakout Session
2:00-3:00 pm
Eric Jackson, Optimal Blue

Driving Into The Digital Age
With Secondary Marketing Automation
As today’s lenders innovate their businesses with modern, best-of-breed mortgage technology systems to drive growth, efficiency, and a competitive edge, the need for integration of data, product eligibility, and pricing is paramount.  Join our session to learn how Optimal Blue’s end-to-end Enterprise Secondary Marketing Solution can accomplish that and optimally position your organization as you drive into the digital age.

Our Sponsors

Title Sponsor



President's Club


Event Sponsors

CBC Innovis