November 3, 2021 7th Annual Best in Business Awards

We’re honored to celebrate our members at the 7th Annual Best in Business Awards! The finalists have been recognized by their peers for their contributions to our organization + the industry. Mortgage Boot Camp graduates will also be recognized at this event.

November 4, 2021 Real Estate & Finance Conference

Gain a competitive edge and join the conference to hear from keynote speakers + panelists on the topics of:

  • Technology in the mortgage industry
  • Economic climate from an expert in the field
  • Opportunities for advocacy engagement
  • Affordable housing
  • Managing remote staff
  • Loan servicing
  • Sales training
  • And much more!
There will also be an exhibit area open for vendors showcasing their products and services on Thursday. Not only will you hear from a variety of speakers and have an opportunity to attend various breakout sessions, but you'll have time to network with your peers and industry-related exhibitors.

Plus, join us for an exclusive sales track for LOAN OFFICERS and their REALTOR partners. This half-day session price (afternoon) is only available to loan officers. Click here to get all of the details. All full-day conference registrants are welcome to attend these breakouts. PLUS, the first 100 registrants for one or both of Ginger Bell's breakout sessions will receive a free copy of Ginger's book "Success Breakthroughs". Select her breakouts during the online registration process.

We look forward to your registration and attendance at this annual event!

Sponsorships are available at a variety of levels. Visit the Sponsorship page to see how you can support the conference.


Time Function Room/Location
Wednesday - November 3,  2021
12:00pm - 8:00pm Registration Foyer
2:00pm - 4:00pm Board of Directors Meeting Collaborate B
3:00pm - 5:00pm Exhibitor Setup Connect A
5:00pm - 5:30pm Mortgage Boot Camp Graduates Pre-Awards Private Gathering Collaborate A
5:30pm - 6:30pm Cocktail Reception Celebration Atrium
6:30pm - 9:00pm Dinner + Awards Ceremony Connect B + C
9:00pm - 11:00pm WhirlyBall After Hours Offsite Activity
(additional cost)
WhirlyBall Brookfield
185 S Moorland Rd
Brookfield, WI 53005
Thursday - November 4,  2021
7:00am - 7:30am Exhibitor Setup Connect A
7:00am - 8:00am Registration  Foyer
7:30am - 8:00am Continental Breakfast + Exhibit Time Connect A
8:00am - 8:05am Welcome
Rob Helvey, WMBA Past President
Connect B + C
8:05am - 8:45am General Session Opening
William Kooper, MPA - Mortgage Bankers Association
MBA Update and Opportunities for Advocacy Engagement
Connect B + C
8:45am - 9:45am General Session #1 
Scott Happ, CEO - Optimal Blue
Technology in the Mortgage Industry
Connect B + C
9:45am - 10:30am Break + Visit Exhibitors Connect A
10:30am - 11:15am General Session #2
Kirk G. Willison, VP, Government & Industry Relations - Arch Mortgage Insurance Company
A Good House Is Hard To Find
Connect B + C
11:15am - 12:15pm Breakout Session #1
  • 1A: Technology Breakout with Optimal Blue
    • Jeremy Moreno, VP of Sales - Optimal Blue
  • 1B: Affordable Housing Panel Discussion
    • Geoff Cooper, MGIC (Moderator)
    • Steve O’Connor, MBA 
    • Dave Rouse, WHEDA
    • Community Development Alliance
Collaborate A

Collaborate B
12:30pm - 1:30pm Lunch and Keynote
David Belman, President - Belman Homes
Connect B + C
1:00pm - 1:30pm Loan Officers & Realtor Guest Registration Begins

Loan officers and realtor guests can purchase a special registration to attend the conference beginning at this time through the end of day.
1:30pm - 2:15pm Dessert + Visit Exhibitors Connect A
2:15pm - 3:15pm Breakout Session #2
  • 2A: Managing Remote Staff Effectively
    • Phil Roever, Underwriting Production Manager - MGIC
    • Julie Fry, CHRO - Fairway Independent Mortgage Corporation
  • 2B: Servicing Panel Discussion
  • 2C: Sales Trainer Presentation - 2021 Branding Trends You Need to Use*
    • Ginger Bell, Founder - Edumarketing

Collaborate A

Collaborate B

Connect B + C
3:15pm - 4:00pm Breakout Session #3
  • 3A: Sales Workshop - How to Create Compelling Video Using Your Mobile Device*
    • Ginger Bell, Founder - Edumarketing
  • 3B: Economist Presentation
    • Tian Liu, Genworth Mortgage Insurance

Connect B + C

Collaborate A
3:15pm - 4:30pm Cash Bar Open  
4:00pm - 4:15pm General Session Closing 
Mike Theo, President & CEO - Wisconsin Realtors Association
Rob Helvey, Past President - WMBA
Connect B + C
*The first 100 registrations for one or both of Ginger Bell's breakout sessions will receive a free copy of Ginger's book "Success Breakthroughs". Selection of her breakouts are in the online Registration system.

Please check back for more details as updates may be posted regularly.



Return to top

Location, Lodging & Directions

The WMBA Real Estate & Finance Conference will be held at the NEW Brookfield Conference Center.
The Brookfield Conference Center was built with function, use, and our clients in mind! Perfectly situated off I-94 at the south end of Brookfield Square Mall,  The Brookfield Conference Center makes Brookfield the go-to destination in Wisconsin for leisure and business events.

Brookfield Conference Center
325 S Moorland Road
Brookfield, WI 53005

We have special rate rooms blocked for our event at the Hilton Garden Inn Brookfield - just steps from the Brookfield Conference Center.

Guestroom Information
Hilton Garden Inn Brookfield
265 South Moorland road
Brookfield, WI 53005

Rates: $105 per night Single or Double. Standard hotel check-in at 3:00pm and check-out at 11:00am.  
Cut-off Date: October 4, 2021  
Hotel: Hilton Garden Inn Milwaukee Brookfield Conference Center

Group Name: Wisconsin Mortgage Bankers Association

Arrival Date: 03-Nov-2021

Departure Date: 05-Nov-2021
Reserve Online:  
Call in reservations: Call hotel directly at 262-330-0800 and dial 2 for new reservations.

Be sure to mention Wisconsin Mortgage Bankers Association when making your reservations.

Parking & Wi-FI are complimentry for all guests of the hotel.

Driving Directions/Parking Instructions
Free parking is available at the Brookfield Conference Center.

Return to top

Fees & Registration

Conference Registration Cost Details
WMBA Member - Full Day Conference only $175

Full Day RE Conference - Guests allowed at $175 each
Non-Member Full Day RE  Conference only $300

Full Day RE Conference - Guests allowed at $300 each
Member - Full Day RE Conference & BIB Award Dinner $250 Full Day RE Conference & BIB Dinner - One cost for both conferences, guests allowed in registration at $250 each.
Non-Member - Full Day RE Conference & BIB Award Dinner $375 Full Day RE Conference & BIB Dinner - One cost for both conferences, guests allowed in registration. Guests allowed at $375 each.
BIB Award Dinner Only $75 BIB Awards Dinner - Guests allowed at $75 each
Table of Eight (8) - BIB Award Dinner Only $600 BIB Awards Dinner - Guests allowed top fill table.
Table of Eight (8) - Full Day RE Conference &  BIB Award Dinner  $2000 Full Day RE Conference & BIB Dinner - Must be same 8 people, Guests allowed to fill table.
Loan Officers Only - Half Day Conference (Afternoon only) $50 Half day conference - One guest allowed at no charge
Additional Realtor only - Half Day Conference (Afternoon only) $0 Half day conference - Option to add one Realtor Partner as your guest at no additional charge.
Boot Camp Attendee  - BIB Awards Dinner Free & RE Conference $175 Full Day RE Conference & Comp BIB Awards Dinner - Guests allowed at $175 each.
Boot Camp Attendee - BIB Awards Dinner Free $0 Comp BIB Awards Dinner - Guests allowed at $75 each
Student - Full Day Conference only $75 Full Day RE Conference - Guests allowed at $75 each
WhirlyBall After Hours Offsite Activity
(separate registration)
Join fellow attendees for an after hours offsite activity at WhirlyBall Brookfield. Try out WhirlyBall or simply take over a lane and enjoy a game of bowling! 

What IS WhirlyBall?
WhirlyBall combines lacrosse, hockey, basketball, and bumber cars in a game of skill coupled with a touch of chance.

*Cash bar will also be available.
Registration Includes: Thursday continental breakfast, program/breakouts, lunch, and closing session 
Registration Deadline: October 15, 2021
Onsite registration based on availability
Cancellation: $50 cancellation fee for all registrations cancelled after October 15, 20201.


Our Sponsors





BootCamp Dinner

Friends of WMBA

Breakfast Sponsor

Morning Break Sponsor

Lunch Sponsor

Afternoon Break Sponsor

Afternoon Beverage Sponsor